Under this project, SoMaSHTe developed a revised communication strategy for a Swisscontact project namely Improving Rural Healthcare Service through Community Paramedic Programme (IRHSCPP), also known as ASTHA (Achieving Sustainability towards Healthcare Access). The project’s main target group is rural health-service-seeking population, it has activities with community paramedics (CP) and community paramedic training institutions. The revised communication strategy addressed the gaps of existing communication strategy and included messages and media for raising awareness among rural population that to strengthen CP-based healthcare services.
The review of the existing communication strategy aimed at to minimize the gaps identified in the assessment carried out by ASTHA project and outline the ways to resolve the issues.
The specific objectives of the revised communication strategy were to:
- Help to identify strategies to raise the community awareness.
- Outline/revise the key messages and approaches and channels.
Set research protocol and developed research tools for focus group discussions and interviews.
- Conducted field research to identify gaps and communication needs.
- Set up revised communication objectives.
- Developed key messages for specific group of project audiences.
- Determined communication approaches and channels.
- Community-based communication event observation.
- Testing of messages.
- Finalizing the strategy.